Using the AI-Native Approach to Implement AI Sustainably in Businesses
With the widespread adoption of artificial intelligence in both the corporate and personal spheres since the ChatGPT phenomenon at the end of 2022, the next revolution in our society is already in full swing. This revolution will be far faster and more far-reaching than previous ones, such as electrification, the internet, or digitalization.
KEGON ACADEMY
AI-Native Foundations
A two-day, hands-on course for all knowledge workers who want to understand how AI is transforming their work—and how they can actively shape this transformation. Includes a playbook for the secure and compliant use of AI.
KEGON ACADEMY
AI-Native Change Agent
A 2.5-day advanced course building on the AI-Native Foundations training. It is designed for everyone who wants not only to use AI in the organization, but to successfully embed and scale it—across teams, functions, and hierarchies.
KEGON ACADEMY
Leading the AI-Native Organization
A practical, one‑day working session for senior leaders that demonstrates how AI ambitions can be translated into strategy, investment discipline, and sustainable results. The goal is clarity, ownership, and momentum.
The EDGE Model
AI Native describes this new era of AI, with all its challenges and opportunities, using the following E D G E model:

E for Exponential: New technologies spread worldwide within days and weeks
D for Disruptive: New technologies rapidly give rise to new business models that replace traditional ones
G for Generative: New AI technologies can generate high-quality content (text, graphics, videos) very quickly
E for Emergent: Since AI models are not “simple algorithms,” they can at any time lead to unpredictable, and in some cases incorrect or destructive, behavior
The 7 Success Factors of AI-Native
To help companies master these new challenges, AI-Native describes the ability for companies to embed the use of AI into their corporate DNA and consistently apply it across all ways of thinking and working. This encompasses the mindset and skills of employees, as well as continuous implementation in leadership and actual business models.
To support companies in becoming “AI-Native,” the following 7 success factors have been defined:
- Embed AI in business value
- Continuously evolve
- Incorporate AI from the start
- Develop quickly and learn along the way
- Provide context for AI
- Embed AI into everyday life
- Innovate with courage, steer with foresight
These factors are not just about building AI expertise somewhere within the company or launching isolated AI initiatives, but about continuously using AI from a new idea through to commercially successful implementation, keeping future success in focus, and discontinuing unsuccessful AI initiatives early on.
Do you have questions about Scrum.org or our Scrum training courses? We would be happy to advise you.
Birthe Bouffier
Tel +49 611 20 50 819
akademie(at)kegon.de
You can find our complete training course offering here.

